Hearing Doctors of New Jersey - Consult
Davis Audiology
August 6, 2021
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October 8, 2021

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Hearing Doctors of New Jersey: Differentiating itself in a competitive market

Dr. Rhee Rosenman-Nesson, Au.D., opened Hearing Doctors of New Jersey last April during the height of the pandemic. Dr. Rhee rose to the challenge – she focused on differentiating her practice with a strong digital presence and patient experience and a year later, her practice is flourishing. In fact, over the last 16 months, Dr. Rhee has not only filled her schedule, but she’s built a stellar online reputation (over 100 five-star online reviews) and filmed more than two dozen social media videos (several with over 1,500 views). We talked with Dr. Rhee about how she overcame her early challenges, Consult’s role in her success, and the many ways she set her practice apart, including her proprietary approach to personalized patient care. She also offered advice to providers who might not be as comfortable starring in their own videos.

“I think having the right mindset is really critical to overcoming any challenges—understanding that failure isn’t an option and that helping people is truly the path to success.”
Dr. Rhee Rosenman-Nesson, Au.D.

Q&A with Dr. Rhee Rosenman-Nesson, Au.D., Owner

1You opened your practice last year during the height of the pandemic. What was that like and how did you overcome this challenge?
I think having the right mindset is really critical to overcoming any challenges—understanding that failure isn’t an option, and that helping people is truly the path to success. Because I wasn’t seeing tons of patients early on, I also had the opportunity to very carefully craft a different way of delivering care. I took the time to slowly and strategically grow the practice in a way that fit my vision.
2How has Consult helped you over the past year and a half?
Consult has helped me a lot, especially when I was just starting out with price negotiations and giving me the network of professionals to open my practice. They've been a part of my entire journey. [Senior Corporate Recruiter] Dawn Bauer was along for the ride and helped me find the right talent, including an amazing Patient Care Coordinator. She understood my vision and what kind of talent I was looking for. It's been a great partnership.
3You have a really strong digital presence, especially for such a young practice. Do you think that’s been key to your initial growth and success?
Absolutely. I attribute 99 percent of the practice’s growth to my digital marketing. I wanted to differentiate the practice and do things differently, so I focused on digital marketing because it doesn't cost much money and that’s where my target audience is—online.
4You create a lot of social media videos which is something not every provider is as comfortable doing. Do you have any tips?
My tip would be to just do it. Just pick up your phone and start recording. Understand what your patients need and want then speak to them. The more you do it, the easier and less awkward it gets.
5What types of videos did you start with, and which do you find are most popular?
I started with the ABCs of audiology, like ‘what is an audiologist?’ Anything relevant to my patients that would answer a question they have or that they may be looking for online. My ear wax removal videos are hands down the most popular—they’re always knocking it out of the park! I don't understand why people like to watch gross things online. [Laughs] It's disgusting, but people love watching it.
6Tell us a little about your H.E.A.R. Method™ and how it benefits patients as well as the practice.
Our H.E.A.R. Method™ is a way to differentiate ourselves—it’s our proprietary fitting solution. It works because we take the time to test, validate, and verify fittings that no one else does. We guarantee patients will never struggle to hear or say "what?" again and our return rate is low because of the steps we take. If you take the time and do it right, patients will hear better and won’t return their hearing aids. People who return their hearing aids are not ready for them. We only work with people who are ready to hear better, and they're not forced into it by a family member because then they won't be successful.
7Finally, what’s one thing you wish someone had told you before you opened your own practice?
That it's harder than you think to be an owner but that being in control and being the best boss ever and helping people is awesome. I get a lot of joy out of it every day.