Feehan Hearing Center - Consult YHN
Advanced Hearing & Balance Center
February 28, 2020
Pinnacle Hearing
May 7, 2020
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Feehan Hearing Center: Setting a great example of what’s possible

The ever-changing situation caused by the Coronavirus (COVID-19) is forcing many business owners to make difficult decisions quickly and, in some cases, completely rethink the way they do business. While it’s important to stay informed and remain agile, it’s also important to remember that these are temporary circumstances and not lose sight of the future. As you revisit your Annual Strategic Action Plan and work with your Account Manager to adjust goals and objectives for 2020, we think you should hear from one our highest-performing practices. Following Consult YHN’s strategies and best practices, Feehan Hearing Center in Connecticut achieved incredible year-over-year growth in 2019 (76 percent!). Owner and Audiologist, Barbara Brant Feehan, Au.D., discussed the specific changes she made last year that contributed to her practice’s success and her goals for this year. She also offered practical advice on what other Associates can do now to put their own practices in a better position to succeed in 2020. We believe that her areas of focus will be as important as ever (if not even more so) in the post-pandemic era.

“Mine your database with letters and events in your office. There are many opportunities for new patient sales and replacement of old technology hearing aids sitting in your office software or in the charts on your shelves.”
Barbara Feehan, Au.D.

Q&A with Barbara Brant Feehan, Au.D., Owner

1What three things contributed most to your practice’s incredible year-over-year growth?
1. Demonstrating hearing aids with every new hearing evaluation. 2. Demonstrating new technology with every hearing aid repair and for patients with hearing aids that are over four years old. 3. Hosting three-day events to mine our database.
2Tell us about one of the biggest challenges you faced last year.
Staffing—my office manager left last May. So, I had to do all bookkeeping and financials with patient accounts in TIMS (Audiology Practice Management Software) and QuickBooks myself until October when someone else was trained to handle it.
3What are some of your goals for 2020?
We want to start making follow-up calls to patients one to two days after every hearing evaluation or hearing aid evaluation and book Lunch & Learns with referring and new doctors once a month. We’re also going to cross-train employees to submit insurance claims, apply reimbursements, and enter point of sale invoices and payments.
4What is one Consult YHN service you’d recommend Associates take advantage of if they are not already doing so?
Consult’s Recruiting services. The recruiting team helped me create the ad posted on Indeed, interviewed, and screened applicants, and sent me two great candidates to interview. The individual I ended up hiring last September is a perfect fit!
5What advice would you give to other practice owners who want to achieve greater growth?
First, mine your database with letters and events in your office. There are many opportunities for new patient sales and replacement of old technology hearing aids sitting in your office software or in the charts on your shelves. Second, have demo hearing aids ready to program for every new patient or those with repaired or older hearing aids and offer to let them finish the appointment while listening to new technology. Also, make sure you have restaurant noise and Pandora music cued up on your computer so that you can demonstrate speech in noise and music through the hearing aids. Third, cross-train employees in all basic duties, including insurance and financial procedures when appropriate, so you're not suddenly left without adequate help.